8/31/2010


saint-denis' store runs on this idea of the ocean. it is the largest space and visiondivision has proposed that it be the flagship store of the brand. the upper floor has boxes built into the floor, formed like a river which 'flows' from both of the entrances to the stairs, leading downwards to the basement level, where the floor is completely made from an 'ocean' of boxes. there is a sofa in the shape of reunion island set in the middle of the space, where one can try on shoes or sit and view a slide show of products the store has to offer. the intention for some of the boxes is that legendary shoes may be kept within them, such as sneakers from the 80s, or footwear of celebrities, thus creating a bit of a museum within the store.